"Contrary to myth, great promotions do not begin in smoke-filled rooms with corporate executives in animated conversation," renowned marketer William Davidow said in Marketing High Tehnology. "Rather, they are conceived in the market place. They derive from a clear understanding of customer needs and emerge into the world as words. Initially, the words may be tortured, but with hours of long work they become great copy - copy that expresses, with eloquent simplicity, the focal point ... copy that captures people's hearts, minds, and imaginations."

Clear messages - value in words

Let's face it, corporations are not out to write the great American novel in a marketing piece or to win the Pulitzer Prize for their SEC disclosure forms.

The aim of corporate communications and investor relations is clarity. The goal is to be understood by target audiences who influence your success. To gain the support of stakeholders, our messages must educate, inform and explain.

Clients rely on Johnson Strategic to develop clear communications:

• Formulating key messages for use across communication channels
• Writing speeches, articles, annual reports, brochures, white papers
• Tailoring content to the medium - print, Web or broadcast scripts
• Coordinating "words" with tabular, graphic & photographic content
• Presenting financial or technical information in plain English
• Identifying and emphasizing information that drives value

In 30-plus years of writing professionally, we have come to believe the critical skill of a writer is listening. Johnson Strategic works closely with your team to hear and then deliver your message clearly, accurately and persuasively.