In the news:
Financial Communicator and IR Cafe Blogger
Speaks On Investor Relations Media and Technologies
June 8, 2009 - Richard M. Johnson, president of Johnson Strategic Communications Inc. and writer of the IR Cafe blog, spoke today in a panel discussion on "Trends in Media and Technologies" at the 2009 Annual Conference of the National Investor Relations Institute (NIRI) in Hollywood, Florida. The panel focused on use of corporate websites, blogs and rapidly growing social media for communicating with investors.
"From an audience-centered perspective, an investor has three experiences when he or she visits your website. He finds information, forms impressions and has the chance to interact in some way," Johnson said. "These experiences match up with our purposes for websites: Disclosure of information is the bread and butter of IR, creating impressions is part of our role in building a corporate brand, and the culture of IR people is to engage with investors."
"Principles of good disclosure are the same on a website as offline - it should be timely, accurate, clear and complete," Johnson noted. "In addition, disclosure on a website should be usable - well organized and easy for investors to find."
In connection with the NIRI workshop, Johnson posted two new resources for investor relations professionals on the IR Cafe blog: a list of sources on interactive communications, "IR 2.0 - A Menu," and a benchmarking tool for corporate websites, "IR Website Checklist."
About Johnson Strategic
Johnson Strategic Communications Inc., in Overland Park, KS, helps companies tell their story to financial and other key audiences. Founded in 1997, Johnson Strategic provides strategic counsel as well as writing, publications, media relations and online communications for public and private companies in financial services, pharmaceuticals and other industries. For more information or contacts, please visit our website at www.JohnsonStrategic.com or "IR Cafe," a blog for investor relations professionals at www.IRcafe.com.
# # # # #
Kansas City Financial Communicator Wins Recognition
and Completes Advanced Training in Investor Relations
Kansas City, Aug. 25, 2008 - Johnson Strategic Communications Inc. today announced that Richard M. Johnson, president, completed the University of Michigan's executive education program in "The Theory and Practice of Investor Relations." The advanced training covers the financial, communication and regulatory aspects of relationships between companies and investors. The program is attended by investor relations professionals from around the world.
Johnson won a scholarship to attend the course in a competition among chapter
officers of the National Investor Relations Institute (NIRI), a 4,400-member
professional association dedicated to excellence in financial communication.
Johnson currently is program co-chair of the Kansas City chapter of NIRI and
served as president of the chapter from 2003 to 2006. NIRI co-sponsors the
annual program at the University of Michigan Ross School of Business.
With more than three decades of experience in communications, Johnson helps
companies tell their story to investors and other key audiences. Before
launching Johnson Strategic in 1997, he was director of media and investor
relations for Hoechst AG, a global chemical and pharmaceutical company. He began his career as a reporter and editor for The Kansas City Star. Johnson has a
bachelor's degree in Economics from Princeton and an MBA in Finance and
Management from Rockhurst.
# # # # #