“The lifeblood of capital markets is good information,” FASB Chairman Robert Herz told a group of investor relations professionals in June 2008. Communicating the numbers - and the forces that drive those results - is the business of investor relations. Good IR promotes liquidity and helps the capital markets arrive at accurate valuations.

IR Cafe blog button

Capital markets - an essential audience

Telling your story to financial decision makers requires a unique blend of marketing and finance skills. Investor relations is a specialized discipline -
as is writing for an audience of financial professionals as clients or prospects.

Johnson Strategic brings deep experience in IR and financial communication to meet your need in the capital markets. We support SEC-required disclosures, securities offerings, private equity transactions, restructuring and mergers. We work with companies on NYSE, Nasdaq and European exchanges. We serve clients in banking, insurance, mutual funds and other financial services.

Our strengths in financial communication include:

• Focusing on quantitative & qualitative information that drives value
• Helping craft statements of corporate strategy and performance
• Writing news releases, annual reports, road show & conf call scripts
• Supporting communication of M&A and other strategic transactions
• Clarifying technical or financial content for investment audiences

We work closely with your team in communicating with the capital markets to achieve strategic goals. As a financially oriented communications firm, we deliver substance - not "fluff" or "hype" - to business audiences.

Dick Johnson has practiced IR for 17 years in corporate and consulting roles. He was elected president of the Kansas City chapter of the National Investor Relations Institute (NIRI) from 2003-06 as remains active in NIRI. In 2008, Dick completed the University of Michigan executive seminar in investor relations.