Capital markets - an essential audience
Telling your story to financial decision makers requires a unique blend of marketing and finance skills. Investor relations is a specialized discipline - as is writing for an audience of financial professionals as clients or prospects.
Johnson Strategic's deep experience in financial communication adds value in your relationships with the capital markets. We work with companies on NYSE, Nasdaq and European exchanges. We support SEC-required disclosures, securities offerings, private equity transactions, restructuring and mergers. We serve clients in banking, insurance, mutual funds and other financial services.
Our strengths in reaching out to capital markets include:
• Communicating the numbers and ideas that drive value
• Crafting statements of corporate strategy & performance
• Writing news releases, annual reports, presentations & scripts
• Telling your IR story effectively via websites & social media
• Supporting M&A and other strategic or financial transactions
• Clarifying technical or financial content for investment audiences
We work closely with your team, approaching communication strategically to deliver substance - not "fluff" or "hype" - to financial audiences.
Dick Johnson has practiced IR for 19 years in corporate and consulting roles. He was president of the Kansas City chapter of NIRI, the National Investor Relations Institute, from 2003-06 and was recognized for service in 2009-2010. He has completed the University of Michigan executive seminar in investor relations.
In June 2009, Dick spoke on a panel on "Trends in Media and Technology" at the national NIRI Annual Conference in Florida - discussing IR websites and providing a resource menu on IR 2.0, or interactive communication with investors.