PR exists to serve your business goals, not as an end in itself. Good media relations strengthen a company's relationships with customers, investors and employees.

Johnson Strategic Communications Inc. bolsters your business strategy with targeted PR in financial press, trade publications and regional news media. Our strengths:

• Strategizing on media approaches
• Developing key messages & tactics
• Targeting specific media & writers to "pitch"
• Familiarity with trade & financial publications
• Integrating print & online media opportunities
• Writing news releases & supporting materials
• Implementing media contacts & follow-through

With 17 years of hands-on daily newspaper experience, Dick Johnson understands the perspective of reporters and editors - and helps you know how to approach the media.

We work proactively to propel the growth of your business - and react swiftly to help you deal with bad news or a potential crisis. We have a seasoned, direct approach.

Copyright © 2008 Johnson Strategic Communications Inc.