Media relations - with a purpose
"Public relations" exists to serve your business goals - not as an end in itself. That's our viewpoint. Johnson Strategic bolsters your business strategy with targeted PR in financial and trade press, online and regional news media.
With 17 years of daily newspaper experience and a track record in financial PR, Dick Johnson understands the perspective of reporters and editors - and helps you know how to approach the media. Our strengths in media relations:
• Strategizing on media approaches
• Developing key messages & tactics
• Targeting specific media & writers to "pitch"
• Familiarity with trade & financial publications
• Integrating print & online media opportunities
• Writing news releases & supporting materials
• Implementing media contacts & follow-through
Good media relations strengthen your relationships with customers, investors and employees. We work proactively to help propel your business success - and react swiftly to help you cope with bad news or a potential crisis.
