“Managers in public companies frequently underestimate – at their peril – the function of the press in their financial communications," wrote Gregory S. Miller in
“How to Talk to Investors - Through the Press,” Harvard Business Review, January 2008. "Cultivating these fundamental relations with the press is often the first step in creating understanding and visibility among investors and analysts.”

Media & web - being strategic

The changing world of media and web interaction poses a challenge. Your company faces a strategic imperative to figure out where your audiences are and how best to reach them amid all the new channels and technologies.

Johnson Strategic believes media interactions ... from old-fashioned public relations to 21st Century social media ... must serve your business goals. Your communication strategy shouldn't chase fads or be driven by buzzwords.

With in-depth experience as a news reporter and editor ... as well as a web writer, blogger and social media user ... Dick Johnson understands news media and opinion leaders. We can help you navigate this world:

• Strategizing on media & web approaches
• Integrating print, online & social media opportunities
• Developing key messages & tactics
• Targeting specific media & writers to engage
• Dealing with trade & financial publications
• Writing news releases, web content & supporting materials
• Implementing media contacts & follow-through

Good media and web relations strengthen your relationships with customers, investors and employees. We work proactively to help propel your business success - and react swiftly to address emerging communication challenges.