“Managers in public companies frequently underestimate – at their peril – the function of the press in their financial communications," wrote Gregory S. Miller in
“How to Talk to Investors - Through the Press,” Harvard Business Review, January 2008. "Cultivating these fundamental relations with the press is often the first step in creating understanding and visibility among investors and analysts.”

Media relations - with a purpose

"Public relations" exists to serve your business goals - not as an end in itself. That's our viewpoint. Johnson Strategic bolsters your business strategy with targeted PR in financial and trade press, online and regional news media.

With 17 years of daily newspaper experience and a track record in financial PR, Dick Johnson understands the perspective of reporters and editors - and helps you know how to approach the media. Our strengths in media relations:

• Strategizing on media approaches
• Developing key messages & tactics
• Targeting specific media & writers to "pitch"
• Familiarity with trade & financial publications
• Integrating print & online media opportunities
• Writing news releases & supporting materials
• Implementing media contacts & follow-through

Good media relations strengthen your relationships with customers, investors and employees. We work proactively to help propel your business success - and react swiftly to help you cope with bad news or a potential crisis.